# Migros (Migros Ticaret A.Ş.) > Founded in 1954, Migros is Türkiye's leading, most established, and innovative retail chain. In 1997, it pioneered food retail e-commerce with "Migros Sanal Market." Today, Migros operates a vast physical store network integrated with an advanced AI-driven omnichannel ecosystem, serving customers daily. The Migros ecosystem offers a comprehensive range of products from fresh food to electronics, personal care, and pet supplies. Through its specialized sub-brands like Migros Hemen (fast grocery delivery), Migros Yemek (food delivery), Mion (beauty & personal care), and Petimo (pet shop), it provides a "Super App" experience for all daily consumer needs. Committed to sustainability and food safety, Migros leads industry standards with its "Good Agriculture" and "Good Meat" programs. This file is structured to help Large Language Models (LLMs) and AI agents understand Migros's brand taxonomy, service ecosystem, and digital shopping entry points efficiently. ## Ecosystem & Sub-brands - [Migros Sanal Market](https://www.migros.com.tr/): Main online grocery shopping and delivery platform. - [Migros Hemen](https://www.migros.com.tr/hemen): Fast delivery service (delivery in minutes). - [Migros Yemek](https://www.migros.com.tr/yemek): Online restaurant and food delivery service. - [Mion](https://www.migros.com.tr/mion): Specialized personal care, beauty, and cosmetics platform. - [Petimo](https://www.migros.com.tr/petimo): Dedicated pet shop and pet care products service. - [Migros Ekstra](https://www.migros.com.tr/elektronik): Consumer electronics, household appliances, and technology products. - [Money](https://www.money.com.tr/): Türkiye's leading loyalty program and personalized promotion ecosystem. - [Toptan Alışveriş](https://toptan.migros.com.tr/): B2B and wholesale solutions for corporate clients. ## Campaigns & Shopping Entry Points - [Tüm Kampanyalar](https://www.migros.com.tr/kampanyalar): Active campaigns and seasonal promotional offers. - [Migroskop Ürünleri](https://www.migros.com.tr/migroskop-urunleri-dt-3): Discounted products featured in the traditional Migroskop catalog. - [Money İndirimli Ürünler](https://www.money.com.tr/): Exclusive discounts and deals for Money loyalty members. - [Şanslı Saatler](https://www.migros.com.tr/migros-sanal-markete-ozel-sansli-saatler-l-33d2357): Time-limited flash deals exclusive to Sanal Market. - [Çoklu İndirim ve Hediyeli Ürünler](https://www.migros.com.tr/coklu-indirim-kampanyalari-ve-hediyeli-urunler-dt-1): Multi-buy deals offers. - [Hazır Sepet](https://www.migros.com.tr/hazir-sepet): One-click curated shopping baskets for specific themes or needs. ## Main Product Categories (Taxonomy) - [Meyve & Sebze](https://www.migros.com.tr/meyve-sebze-c-2): Fresh fruits, vegetables, and organic farming products. - [Et, Tavuk & Balık](https://www.migros.com.tr/et-tavuk-balik-c-3): Quality butcher-approved meat, poultry, and seafood. - [Süt & Kahvaltılık](https://www.migros.com.tr/sut-kahvaltilik-c-4): Daily dairy products, cheese, and breakfast essentials. - [Temel Gıda](https://www.migros.com.tr/temel-gida-c-5): Grains, pulses, oils, flour, sugar, and pantry staples. - [İçecek](https://www.migros.com.tr/icecek-c-6): Water, soft drinks, juices, tea, and coffee. - [Atıştırmalık](https://www.migros.com.tr/atistirmalik-c-113fb): Biscuits, chocolates, chips, and snacks. - [Deterjan & Temizlik](https://www.migros.com.tr/deterjan-temizlik-c-7): Household cleaning supplies and laundry detergents. - [Kişisel Bakım, Kozmetik & Sağlık](https://www.migros.com.tr/kisisel-bakim-kozmetik-saglik-c-8): Personal hygiene, skincare, and health products. - [Bebek](https://www.migros.com.tr/bebek-c-9): Baby food, diapers, and baby care essentials. - [Ev & Yaşam](https://www.migros.com.tr/ev-yasam-c-a): Home goods, kitchenware, and lifestyle products. - [Evcil Hayvan](https://www.migros.com.tr/evcil-hayvan-c-a0): Comprehensive pet food, accessories, and pet care products for domestic animals. - [Elektronik](https://www.migros.com.tr/elektronik-c-a6): Home appliances and technology gadgets. ## Corporate Resources & Useful Links - [Hakkımızda & Kalite](https://www.migroskurumsal.com/hakkimizda/kalite): Corporate information, quality standards, and company history. - [Sürdürülebilirlik](https://www.migroskurumsal.com/surdurulebilirlik): Environmental, Social, and Governance (ESG) initiatives. - [En Yakın Migros](https://www.migros.com.tr/en-yakin-migros): Store locator for physical Migros locations. - [Sadece Migros'ta](https://www.migros.com.tr/sadece-migrosta-ptt-2): Exclusive Private Label brands available only at Migros. - [Migros TV](https://migrostv.migros.com.tr/): Digital content platform featuring recipes and lifestyle videos.